Cultural convergence through web-based management techniques? The case of corporate web site recruiting |
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| Institution: | 1. International Management, University of Erlangen-Nuremberg, Lange Gasse 20, 90403 Nuremberg, Germany;2. School of Organisation and Management, University of New South Wales, Australia;3. International Business and Management, Bradford University School of Management, Emm Lane, Bradford BD9 4JL, UK;4. International Management, University of Erlangen-Nuremberg, Lange Gasse 20, 90403 Nuremberg, Germany;1. Center for Marine Tropical, Ecology, Eidergrund 5, 24113 Molfsee, Germany;2. Center for Marine Tropical, Ecology, Fahrenheitstr. 6, 28213 Bremen, Germany;1. Jones College of Business, Middle Tennessee State University, P.O. Box 27, Murfreesboro, TN 37132, United States;2. Rady School of Management, University of California, San Diego, 9500 Gilman Drive, San Diego, CA 92107, United States;1. Department of Materials Science & Engineering, Indian Institute of Technology, Kanpur 208016, India;2. Samtel Center for Display Technologies, Indian Institute of Technology, Kanpur 208016, India;1. University of Sussex, School of Life Sciences, John Maynard Smith Building, Falmer, Brighton BN1 9QG, UK;2. Division of Diabetes, Endocrinology, and Metabolism, Imperial College Hammersmith Campus, Du Cane Road, London W12 0NN, UK |
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| Abstract: | This paper empirically analyzes the influence of national culture on the comprehensiveness to which companies in different countries make use of corporate web site recruiting. Based on Hofstede's 4-Dimensions model of culture, four hypotheses are developed and tested against data from 420 companies in 14 countries. The results indicate that cultural effects are relevant even though a management technique is provided on the World Wide Web. Particularly, individualism has a strong influence on the use of corporate web site recruiting in different countries. Thus, the results lend support for the divergence approach in international management research. |
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