| 新媒体格局下纸媒如何重获竞争力 |
| |
| 引用本文： | 焦维.新媒体格局下纸媒如何重获竞争力[J].黑龙江社会科学,2009(3):188-190. |
| |
| 作者姓名： | 焦维 |
| |
| 作者单位： | 华南理工大学,新闻与传播学院,广州,510006 |
| |
| 摘 要： | 中国加入世界贸易组织之后，中国传媒面临的市场格局已经发生了并将继续发生着重大变动。中资传媒整合、外资传媒入内、新闻竞争浪潮风起云涌，中国传媒正经历着一场深刻的变化。网络普及和使用习惯的相对滞后，以及信息的高度需求使得中国的纸媒发展看起来并非饱和，而是远未发挥出其相应的威力。在全新的媒体格局之下，纸媒作为重要的信息通道必将继续发挥其不可替代的作用。
|
| 关 键 词： | 媒体环境 信息传播 品牌竞争力 |
How to Regain the Competitive Capacity of Paper Media in the Pattern of New Media |
| |
| JIAO Wei.How to Regain the Competitive Capacity of Paper Media in the Pattern of New Media[J].Heilongjiang Social Sciences,2009(3):188-190. |
| |
| Authors: | JIAO Wei |
| |
| Institution: | JIAO Wei (College of News and Media , South China Institute of Science and Engineering, Guangzhou 510006, China) |
| |
| Abstract: | Since China＇s entry into the World Trade Organization, China＇s media have been facing the changes of importance in market structure and the challenges of imtegrating media with Chinese investment, entering of media with foreign investment, violent news competition and so on. Network popularity,lagging habity of use, and high demand for information make China＇s paper media have much room for development. As an important information channel, paper media will play an irreplaceable role in the pattern of the entirely new media. |
| |
| Keywords: | medium environment information media brand competitive capacity |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
