互联网嵌入、资源获取与新农人创业成长绩效

将互联网思维纳入互联网嵌入变量，依据江西、河南和安徽512户新农人调查数据，运用内生转换回归（ESR）模型考察了互联网嵌入对新农人创业成长绩效的影响效应，并采用中介效应模型实证检验了资源获取在二者之间的传导机制。研究发现：互联网嵌入显著提升了新农人创业成长绩效，同时扩大了新农人创业成长绩效的差距；相对于返乡创业农民工和本土农业创业者，互联网嵌入对返乡创业大学生和跨界创业者创业成长绩效的促进作用更大，相对于非新型经营主体，互联网嵌入对新型经营主体新农人创业成长绩效的促进作用更大。机制结果分析显示：互联网嵌入有利于提升新农人的人力资源、社会资源、财务资源、政策资源，进而提高其创业成长绩效。因此，要进一步提高新农人互联网嵌入水平，提升其互联网的资源获取能力，增强互联网嵌入对创业成长绩效的作用，同时采取差异化支持政策，加强对弱势新农人支持力度，促进新农人创业成长。

Internet Embeddedness, Resource Acquisition and New Farmers'' Entrepreneurial Growth Performance

Based on the survey data of 512 new farmers in Jiangxi, Henan and Anhui provinces, putting internet thinking into internet embedded variables, this paper investigates the effect of internet embeddedness on the entrepreneurial performance of new farmers using an endogenous switching regression (ESR) model, and empirically examines the transmission mechanism of resource acquisition between the two by an intermediary effect model. The results showed that internet embeddedness significantly improved the entrepreneurial performance while increased the gap rate of new farmers. Compared with returning migrant workers and local agricultural entrepreneurs, it has a greater promoting effect on the entrepreneurial growth performance of returning college students and cross-border entrepreneurs； compared with non-new business entities, it has a greater promoting effect on the entrepreneurial growth performance of new business entities such as new farmers. The results of mechanism analysis show that internet embeddedness can promote the human resources, social resources, financial resources and policy resources of new farmers, and improve their entrepreneurial performance. Therefore, we should increase the level and resources accessibility of internet embeddedness and enhance its role on entrepreneurial performance by adopting differentiated policy support, strengthening support for vulnerable new farmers and promote their all-round healthy growth.