中小企业新产品开发关键成功因素的识别及其实证研究

创新对于公司绩效的重要性引致了许多关于识别新产品开发成功因素的研究。然而,这些研究的大部分都是针对发达经济或是大型企业的;对于中小企业在新兴市场中如何开发新产品研究则相对较少。这篇论文试图分析中国中小企业新产品开发的成功因素以弥补这一研究的空缺。不同于传统的分析方法将新产品开发的每一阶段的成功因素都认为是同质的,我们对于新产品开发过程的每个阶段的成功因素从管理的角度来进行审视。我们发现我国中小企业在创意设想阶段并不将经济回报作为首要标准。虽然各成功因素的相对重要性在不同阶段会有所不同,技术、营销、商业性、管理等因素在所有阶段都是重要的。这个结果对于中小企业在新产品开发的各个阶段如何开发和管理新产品有一定的启示作用。

Identification and Empirical Study on the Key Success Factors of New Product Development in Chinese SMEs

The importance of innovation to the performance of firms has led to numerous studies conducted to identify the critical success factors in new product development(NPD).However,most of these studies were conducted within the context of the developed economies or for large enterprises;relatively little is known about how firms,especially small and medium-size enterprises(SMEs),develop new products in many of the emerging markets.This paper tries to bridge the gap by examining the key success factors of NPD in...