| 绿色营销--企业可持续发展的新战略 |
| |
| 引用本文： | 刘昌勇. 绿色营销--企业可持续发展的新战略[J]. 长安大学学报(社会科学版), 2002, 4(2): 41-43 |
| |
| 作者姓名： | 刘昌勇 |
| |
| 作者单位： | 长安大学,产业处,陕西,西安,710064 |
| |
| 摘 要： | 绿色营销作为可持续发展理念在企业营销领域的一种实践 ,成为 2 1世纪企业经营的新战略、获得可持续发展的有效途径。通过对绿色营销及企业可持续发展内涵的探讨 ,阐述了实施绿色营销战略的重要性、绿色营销与企业可持续发展的紧密联系 ,并提出了相应的操作对策。
|
| 关 键 词： | 绿色营销 可持续发展 新战略 |
| 文章编号： | 1671-6248(2002)02-0041-03 |
| 修稿时间： | 2002-01-08 |
Green Marketing--The New Strategy of the Sustainable Development of a Corporation |
| |
| LIU Chang yong. Green Marketing--The New Strategy of the Sustainable Development of a Corporation[J]. Journal of Chang'an University(Social Sciences Edition), 2002, 4(2): 41-43 |
| |
| Authors: | LIU Chang yong |
| |
| Abstract: | Green marketing as a practice of the idea of sustainable development in the business area, has become a new strategy for commerce in the 21 st century and ensure the sustainable development of a corporation. The implications and importance of green marketing strategy are discussed, and the close relationship between green marketing and the sustainable development of a corporation is expounded.Finally, the appropriate practical guides are put forward. |
| |
| Keywords: | green marketing sustainable development new strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
