| 基于游客感知的购物旅游目的地吸引力实证研究——以义乌为例 |
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| 引用本文： | 尚凤标,周武忠. 基于游客感知的购物旅游目的地吸引力实证研究——以义乌为例[J]. 东南大学学报(哲学社会科学版), 2012, 0(2): 101-106,128 |
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| 作者姓名： | 尚凤标 周武忠 |
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| 作者单位： | 义乌工商学院人文旅游分院;东南大学旅游与景观研究所 |
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| 基金项目： | 教育部人文社会科学研究规划基金项目“中国当代旅游商品设计研究”(10YJ760082);浙江省旅游科学研究项目“‘试点’契机下义乌购物旅游产业化升级研究”(2011ZC50)成果之一 |
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| 摘 要： | 基于"价值链"理论,围绕"供给"和"支撑"两大系统,本文构建了由购物旅游商品特质、购物旅游环境质量等6个维度,27个评价指标组成的购物旅游目的地综合评价体系,并利用AHP-FCE法对以义乌为代表的国内购物旅游目的地吸引力进行了实证研究。结果表明,虽然游客对义乌作为购物旅游目的地有着较高的游前期望,但是游后的实际满意度却较低,且二者反差较大,说明目前义乌购物旅游综合吸引力水平整体偏低,有待于提高。
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| 关 键 词： | 购物旅游目的地 游客感知 吸引力 义乌 |
An empirical study of the tourist shopping experience:a case study of Yiwu |
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| SHANG Feng-biao, ZHOU Wu-zhong. An empirical study of the tourist shopping experience:a case study of Yiwu[J]. Journal of Southeast University(Philosophy and Social Science ), 2012, 0(2): 101-106,128 |
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| Authors: | SHANG Feng-biao ZHOU Wu-zhong |
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| Affiliation: | SHANG Feng-biao, ZHOU Wu-zhong |
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| Abstract: | By means of an evaluation system with 6 categories falling into 27 indices, this paper conducts a case study of Yiwu where the top tourist activity is shopping. The results show that tourists hold high expectations of their shopping experience in Yiwu before they arrive, but their experience usually turns out to be disappointing. The gap between the expectations and the reality shows that Yiwu as a shopping city still has a long way to go. |
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