| 湘西民族地区平安人寿保险公司竞争战略 |
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| 引用本文： | 蒋才芳.湘西民族地区平安人寿保险公司竞争战略[J].吉首大学学报(社会科学版),2008,29(6):108-111. |
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| 作者姓名： | 蒋才芳 |
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| 作者单位： | （吉首大学商学院 湖南西部经济发展研究中心，湖南 吉首 416000） |
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| 基金项目： | 湖南省教育厅资助项目 |
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| 摘 要： | 湘西民族地区平安人寿保险公司在产品和服务上主要实施差异化战略和集中化战略，这些竞争战略的实施措施在于建立有效的战略组织结构、重视人才储蓄和培养、拓宽保险分销渠道、维护公司信誉、提升服务质量、加强企业文化建设等。
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| 关 键 词： | 湘西民族地区 平安人寿保险公司 竞争战略 |
On the Competition Strategy of Ping An Life Insurance Company in the Minority Areas of Xiangxi |
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| JIANG Cai-fang.On the Competition Strategy of Ping An Life Insurance Company in the Minority Areas of Xiangxi[J].Journal of Jishou University(Social Science),2008,29(6):108-111. |
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| Authors: | JIANG Cai-fang |
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| Institution: | (Research Center of Economic Development in West Hunan Province,Commercial College of Jishou University,Jishou,Hunan 416000,China) |
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| Abstract: | Differentia and centralization are Ping An Life Insurance Company’s main strategies in its product and service in the minority areas of Xiangxi (in the west of Hunan Province).To ensure the success of the strategies,it is necessary to establish strategic organization,emphasize training,widen its selling channel,maintain the reputation of the company,promote service quality,and construct culture of the enterprise. |
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| Keywords: | the minority areas of Xiangxi Ping An Life Insurance Company competition strategy |
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