泛北部湾旅游企业合作战略分析

随着经济全球化和区域经济的一体化,区域旅游经济的合作与发展也刻不容缓,旅游业发展到一定阶段,也必须打破地方局限性,突破行政和地域区域,走区域旅游合作发展之路。在区域旅游的发展中,旅游企业乃是区域旅游合作的重要主体之一,它将在区域旅游的合作与发展中具有举足轻重的作用。本文主要从泛北部湾区域合作的微观主体—旅游企业入手,分析泛北部湾区域旅游企业发展之路,加强泛北部湾区域旅游企业的合作,以促进泛北部湾旅游实力的大增强。

The Strategic Analysis of Cooperation and Development of Tourism Business Enterprise in the Pan-Beibu Gulf

With the economic globalization and regional integration,the cooperation and development of regional tourist economy become urgent.When the tourist industry develops into a certain stage,it needs to break the local,administrative and regional limitations,carrying out the cooperative development of regional tourism.In the development of regional tourism,tourist enterprises are one of the important parts of regional tourist cooperation,playing a vital role in the cooperation and development of regional tourism.This paper focuses on the microscopic subject of regional cooperation in Pan-Beibu Gulf — the tourist enterprises,and analyzes the route of their development,so as to strengthen their cooperation and enhance the tourism strength of Pan-Beibu Gulf.