基于引力模型的文化服务对外贸易影响因素分析

为研究文化服务贸易的影响因素，从中国文化服务对外贸易发展现状出发，收集近年来中国与其他14个国家文化服务贸易出口数额，运用贸易引力模型和面板数据进行分析。研究认为，贸易对象国经济总量、互联网普及率和本国文化产业增加值等因素与文化服务对外贸易呈正相关关系，应从加大宣传、营销等方式消减文化折扣深入发达国家市场的负面效应，借助科技力量实现文化服务与网络服务的有机结合，综合国内外市场优化文化服务对外贸易增长模式，建立完善的文化服务贸易统计指标体系与数据整理等方面提升中国文化服务对外贸易实力。

Analysis of influence factors of Chinese foreign trade in cultural services based on gravity model

In order to study the influence factors of Chinese foreign trade, this paper analyzed the present situation of cultural service trade, and collected the cultural services trade exports data of China and 14 other countries in recent years. By using trade gravity model and panel data, the paper analyzed the collected data. The results show that there is a positive correlation between the economic gross or internet penetration of trade partner countries and the added value of their cultural industries. Based on that, it made some recommendations such as increasing publicity and marketing to reduce the negative effect of cultural discount in developed countries, using scientifc and technological power to realize the organic combination of cultural service and internet service,optimizing the growth pattern of cultural service in foreign trade growth, and improving the statistical index system and data reduction of cultural service trade to promote Chinese cultural service foreign trade. 