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国内媒介对外传播的偏向及引导路径研究
引用本文:丁慧民,孙金晶. 国内媒介对外传播的偏向及引导路径研究[J]. 长安大学学报(社会科学版), 2016, 0(2): 101-105
作者姓名:丁慧民  孙金晶
作者单位:合肥工业大学 马克思主义学院,安徽 合肥 230009
摘    要:为研究国际多元网络媒介环境中国内媒介对外传播问题,实现国内媒介在国际网络环境中的话语权,结合传播学原理,在分析国内媒介对外传播偏向影响的基础上分析当下多元网络媒介环境中国内媒介对外传播偏向产生的原因,提出了引导路径:创新传播内容、完善网络领导体制、搭建社会化平台、巧用精英人物和监控网络舆情。

关 键 词:网络媒介  传播偏向  对外传播  舆论领袖  网络舆情

Research on the bias of the external communication of domestic media and the guiding path
DING Hui-min,SUN Jin-jing. Research on the bias of the external communication of domestic media and the guiding path[J]. Journal of Chang'an University(Social Sciences Edition), 2016, 0(2): 101-105
Authors:DING Hui-min  SUN Jin-jing
Affiliation:School of Marxism, Hefei University of Technology, Hefei 230009, Anhui, China
Abstract:In order to study the external communication of domestic media in international multi network media environment and achieve the discourse power of the domestic media in such environment, this paper analyzed the cause of external communication bias of domestic media on the basis of its influence by combing the principles of communication theory. In addition, the guiding paths were proposed: communication content innovation, network leadership system improvement, social platform construction, skillful use of the elite and the monitoring of network public opinion.
Keywords:network media  communication bias  external communication  opinion leader  network public opinion
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