考虑双向主导相异的闭环供应链物流策略与补贴机制研究

目前，闭环供应链研究均是在正向和逆向主导企业为同一企业的条件下进行的，然而正向供应链中企业重视产品质量，逆向供应链中企业重视回收渠道，况且正向供应链中的物流策略并不一定适合逆向供应链。基于此，将供应链主导模式分为正向制造商主导和逆向销售商主导，物流策略分为正向物流策略和逆向物流策略。通过构建模型，运用博弈论理论，探讨了不同闭环供应链的定价策略、补贴机制和供应链稳定性，得到了供应链主导企业通过选择物流策略和补贴机制来实现供应链稳定性的条件。

Research on Closed-loop Supply Chain Logistics Strategy and Compensation Mechanism Considering Two-way Leading Dissimilarity

At present, closed-loop supply chain is studied under the condition that forward leading enterprise and reverse leading enterprise are the same. However, forward supply chain enterprise attaches importance to product quality, reverse supply chain enterprise attaches importance to recycling channels, and logistics strategy of forward supply chain is not necessarily suitable for the reverse supply chain. Based on this, the dominant model of supply chain is divided into forward manufacturers dominated and reverse retailer dominated, logistics strategy is divided into forward logistics strategy and reverse logistics strategy. By building model and using game theory, the pricing strategy, subsidy mechanism and the stability of different closed-loop supply chain are discussed. Conditions of supply chain stability are obtained by choosing logistics strategy and subsidy mechanism for dominated enterprise.