| 农民专业合作社的品牌推进及其对策思路 |
| |
| 引用本文： | 吴声怡,刘文生.农民专业合作社的品牌推进及其对策思路[J].福建农林大学学报(哲学社会科学版),2008,11(1):33-36. |
| |
| 作者姓名： | 吴声怡 刘文生 |
| |
| 作者单位： | 福建农林大学经济与管理学院,福建,福州,350002 |
| |
| 摘 要： | 阐明了当前我国农民专业合作社品牌推进的基本现状与制约因素,对美国、法国和日本推进农民专业合作社品牌发展的经验及启示进行深入解读,在此基础上提出了我国农民专业合作社品牌推进的对策思路。
|
| 关 键 词： | 农民专业合作社 品牌 推进 |
| 文章编号： | 1671-6922(2008)01-0033-04 |
| 修稿时间： | 2007年11月2日 |
Brand promotion and countermeasures of farmers' professional cooperatives |
| |
| WU Sheng-yi,LIU Wen-sheng.Brand promotion and countermeasures of farmers'''' professional cooperatives[J].Journal of Fujian Agriculture and Forestry University,2008,11(1):33-36. |
| |
| Authors: | WU Sheng-yi LIU Wen-sheng |
| |
| Abstract: | This paper illustrates the present situation and restricting factors in the brand promotion of farmers′ professional cooperatives in our country,and then gives a deep analysis of the experience and inspiration from the brand promotion of farmers′ professional cooperatives in USA,France and Japan.Accordingly the countermeasures in the brand promotion of farmers′ professional cooperatives in our country are proposed. |
| |
| Keywords: | farmers′ professional cooperative brand promotion |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
