旅游目的地竞争力问题的一种解释

任何旅游目的地都面临着如何提供最好的社会福利并提高居民生活质量的决策。决策的选择要涉及复杂的经济、文化、社会、政治和环境方面的问题。近年来,由于认识到旅游产业潜在的、巨大的经济回报,越来越多的省份、城市将旅游产业作为地方新的经济增长点。我们注意到,旅游目的地(特别是大尺度的目的地)需要在地方居民生活质量提高和游客旅游体验满足之间找到平衡点。如果处理得当,旅游业可以成为扩大社会目标的巨大动力。许多地方正在为达成这个目标而谋求旅游目的地竞争力的提升。遗憾的是,没有一个完整的研究框架清晰地描述旅游目的地竞争力所涉及的方方面面的问题。在本研究中,作者运用区域竞争的有关理论考察了旅游竞争力与目的地发展之间的关系,分析了影响旅游目的地核心竞争力的六个关键性因素,并构建了描述它们之间关系的模型。

A Conceptual Model of Tourism Destination Competitiveness

Each tourism destination is faced with the decision of how to provide for the well-being and quality of life of its citizens. The choice involved span complex economic, sociocultural, political, and environmental considerations. Increasingly, more and more provinces and cities are turning to tourism as an important element in their regional economy, as they recognize the magnificent economic reward. We notice that there must be a balance point for both column's profits, the citizens' and the tourists'. Thus, a conceptual model of tourism destination competitiveness is especially becoming emergency for someone responsible to make decisions.