| 如何从企业层面塑造品牌识别 |
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| 引用本文： | 李永强.如何从企业层面塑造品牌识别[J].电子科技大学学报(社会科学版),2005,7(2):30-32,43. |
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| 作者姓名： | 李永强 |
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| 作者单位： | 西南财经大学,成都,610074 |
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| 摘 要： | 建立品牌识别体系是品牌战略规划中的重要一环,它是品牌核心价值和品牌个性的重要载体,本文主要从企业领导者、理念与文化、创新能力、社会责任感和对消费者的关注度等五个方面来阐述如何从企业层面塑造品牌识别.
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| 关 键 词： | 品牌识别 企业品牌 品牌战略 |
| 文章编号： | 1008-8105(2005)02-0030-03 |
| 修稿时间： | 2004年9月27日 |
How to Build Brand Identity at the Corporate Level |
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| LI Yong-qiang.How to Build Brand Identity at the Corporate Level[J].Journal of University of Electronic Science and Technology of China(Social Sciences Edition),2005,7(2):30-32,43. |
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| Authors: | LI Yong-qiang |
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| Institution: | Southwestern University of Finance and Economics Chengdu 610074 China |
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| Abstract: | Building brand identity is a very important step in strategic brand planning. Brand identity embodies the core value and the personality of a brand. The paper explains how to build brand identity at the corporate level from the following five aspects: leaders, corporate value and culture, innovation capability, social responsibility and degree of focusing on customers. |
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| Keywords: | brand identity corporate brand brand strategy |
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