西安市大学生潜在旅游行为模式研究

西安市大学林立,大学生旅游市场潜力巨大。以西安市在校大学生作为研究对象,通过对大学生潜在旅游需求和旅游消费行为的深入分析,总结出西安市大学生旅游行为的总体特征,即大学生对旅游的态度非常积极,旅游时间选择较为宽裕,一般通过朋友推荐、电视和互联网来获取旅游信息,并且喜欢和朋友家人或同学一起结伴出游,对山水风光、民族风情和人文古迹类旅游资源特别偏爱。在旅游目的地的实际选择方面,符合距离衰减规律,但是大学生的总体旅游消费水平普遍偏低。

The Research of Travel Behavior Pattern of University Students in Xi'an

There are numerous universities in Xi'an,and there is a huge potential market for university students' travel,taking university students in Xi'an as the research object,analysis is made of their travel demand potential and travel consuming behavior,and the general behavioral characteristic of their travelling found out.That is to say,university students are keen about travel and they have quite a few choices of time for travel.The university students obtain travel information from friends' recommendation or TV and Internet,and they like going on a tour with friends,family or classmates.They show favouritism to natural sceneries like mountains and rivers,national conditions and customs and historic sites and so on.In the actual choice of travelling destinations,the numbe diminishes with the increase of distance,but the overall travel level of consumption of university students is generally low.