响应时间不确定下的交货期相关定价研究

供应链企业生产和物流过程中的众多随机因素及信息不对称,带来供应链企业的市场订单响应时间的不确定性,引起实际交货期的延误,如何通过交货期相关定价有效地显示其市场响应能力对于供应链企业竞争来说是极其关键的。本文首先根据供应链企业自身和市场对供应链企业实际响应能力评估差异的分析,构建了时间敏感需求下的供应链企业交货期相关定价模型,并对模型的最优性进行了分析。通过数值算例,探讨了市场对供应链企业响应能力具有不同的评价概率时,供应链企业的交货期相关定价最优决策策略,进而分析了模型参数对最优决策的影响。分析结论可以为供应链企业竞争中的交货期相关定价决策提供有益的指导。

Leadtime-Contingent Pricing under Response Time Uncertainty

As information asymmetry and many random factors exist in the process of production and delivery in supply chain,the order responding time is uncertain frequently and deliveries are often delayed.Therefore,it is important for supply chain how to signal responding capacity through leadtime-contingent pricing policy.At first,this paper builds a model of quality-contingent pricing under price-sensitive demand and analyzes the existence of the optimal solution.Through numerical example,the paper studies the optimal price strategies that supply chain can use when market has different estimated probabilities of responding capacity,and then discusses the impact of parameters in the model on optimal decision.These results are helpful to the decision-making of leadtime-contingent pricing for supply chain in competition.