Women behaving badly: negative posts on Facebook memorial pages

This study explores negative posts in Facebook pages dedicated to dead subjects. As with places for mourning in offline environments, memorial pages in Facebook appear to exude a sacred character as objects to both celebrate the life of the deceased and grieve their departure with others. Through a two-step content analysis of an initial sample of 600 pages containing the ‘R.I.P.’ acronym in their title, we found, however, a number of posts violating conventional expectations of respect for these mourning spaces. Negative posts in memorial pages take the form of flames (i.e., insults directed at the subject of the page, its administrator, or other visitors), venting (e.g., violent language against the victimizers of the subject of a memorial page), or ‘spam’ (i.e., advertisement and content not related to the subject and purpose of the page). Moreover, while results show that most memorial pages in Facebook are created and maintained by women (even thought the subject in the majority of those pages are young males who died an untimely death), they also reveal that women post the majority of negative posts in those pages as well. In other words, whereas women seem to perpetuate traditional offline roles in connection to mourning and grieving rituals, in the online world, they are also the first ones challenging the socially sanctioned sacral attributes of those practices in social networking sites.