专业市场与电子商务融合发展的影响因素研究

随着电子商务和网络经济的飞速发展，传统的专业市场正面临着分化、重组的挑战，专业市场已经走向与电子商务融合发展的新阶段。将专业市场类型、交易产品类型、交易群体偏好、交易环境压力和政府支持力度作为专业市场与电子商务融合的影响因素，以融合发展意愿和融合发展绩效作为专业市场与电子商务融合效果的评价标准，建立理论关系模型。实证研究结果表明，专业市场类型、交易产品类型、交易群体偏好对专业市场与电子商务融合发展产生显著影响，交易环境压力和政府支持力度对于专业市场与电子商务融合发展的影响不显著，说明专业市场开展电子商务的主要动力来源于内部因素，而不是外部因素。

A Research on Influencing Factors of the Integrative Development of E-business and Specialized Markets

Along with the fast development of E-business and internet economy,the traditional special-ized markets are facing the challenges of divergence and reorganization,and have come to a new stage of integrative development with E-business.This article intends to establish a theoretical relationship model by examining a number of influencing factors of the integrative development,including the spe-cialized market type,the trading product type,the preferences of the trading group,the trading envi-ronment pressure,and the government support,with a criterion of the intention and the performance of the integrative development.Results show that the specialized market type,the trading product type and the preferences of the trading groups have a significant impact on the integrative development of E-business and the specialized markets,while the trading environment pressure and the government support have no significant impact.This finding indicates that the integrative development is primarily motivated by internal rather than external factors.