| 水文化两级传播过程初探 |
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| 引用本文： | 张翠英.水文化两级传播过程初探[J].华北水利水电学院学报(社会科学版),2011(1):32-33,86. |
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| 作者姓名： | 张翠英 |
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| 作者单位： | 浙江水利水电专科学校经济与管理工程系,浙江杭州310018 |
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| 基金项目： | 浙江省哲学社会科学规划阶段成果（10CGYD106YBX）; 浙江水利水电专科学校课题成果（XSK2009-06） |
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| 摘 要： | 水资源是制约经济和社会发展的瓶颈,错误的水文化观念加剧了水资源的污染和浪费。水文化传播是保护水资源、减少水污染的有效途径。借助两级传播思想可以促使水文化的迅速传播,一级传播是水文化在水利行业人员中的传播,二级传播是作为意见领袖的水利行业人员向普通民众的传播,其中大众传媒的舆论力量和大学生的人际影响力值得重视。
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| 关 键 词： | 水文化 两级传播 水利行业人员 大众媒介 大学生 |
Exploration of Water Culture Spread with Two-step model |
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| ZHANG Cui-ying.Exploration of Water Culture Spread with Two-step model[J].Journal of North China Institute of Water Conservancy and Hydroelectric Power(Social Sciences Edition),2011(1):32-33,86. |
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| Authors: | ZHANG Cui-ying |
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| Institution: | ZHANG Cui-ying(School of Management and Economy,Zhejiang Water Conservancy and Hydropower College,Hangzhou 310018,China) |
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| Abstract: | In China,water natural resource is rare lack resource.The shortage of water resource has become the bottleneck of economic and society development.Misconceptions of water culture aggravates the water pollution and waste.Water culture spread and education is the effective way to protect the resources and reduce water pollution.Two-step flow of communication will help water culture spreading quickly.The first step is from information centre to water conservancy personnel.And the second is ordinary people accepting water culture.Water conservancy personnel are the leader of the opinion in the process.The powerful media and influential college students are important factors. |
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| Keywords: | Water culture Two-step flow of communication Water conservancy personnel Media College students |
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