马云现象的科学价值和文化思考

提出了一种新型钢结构梁柱连接节点——方钢管榫卯节点。对由该节点连接的钢框架结构进行了静力载荷试验，得到梁跨中和端部节点荷载 位移曲线，以及框架不同部位荷载和应变图，分析了试验的结果；并根据试验模型进行了计算机非线性有限元分析，分析了节点处构件不同截面尺寸对节点承载力的影响。提出了方钢管榫卯节点承载力的计算公式，并将它与试验结果进行了比较，比较接近。试验表明 :这种新型榫卯节点承载力高，从设计原则看是可行的。

Scientific Value and Cultural Thinking of Ma Yun Phenomenon

Under the leadership of Ma Yun, Alibaba''s successful listing in America refreshes the largest financing scale records of the US stock market. The process of the miracle created by Ma Yun has important scientific significance and cultural value. Ma Yun has been promoting the innovation of business mode continuously and achieved the amazing success which can be attributable to his innovation consciousness, pioneering passion, the spirits of seeking truth and being pragmatic and perseverance. Ma Yun''s innovating and pioneering process is filled with the courage of struggle, the wisdom of managing by cultivating corporate culture, the operation philosophy combining Chinese and the Western and the spirit of people-oriented. The deep analysis on Ma Yun phenomenon would provide significant reference value for the universities to improve their talent cultivating modes and the enterprises to improve their operation modes in China.