我国农产品品牌建设中的风险防范

随着我国农产品品牌建设的不断发展,农产品市场出现了激烈竞争,面临着诸多风险。要规避和降低风险,应从以下方面考虑:其一,加快实施农产品品牌整合的战略性发展规划,做好"顶层设计";其二,不断加强科技创新,提高品牌农产品的科技含量;其三,提高农产品品牌监管的力度,优化农产品品牌建设环境;其四,有针对性地加大农产品企业品牌建设的扶持力度;其五,建立一套应对市场风险的农产品品牌防范机制。

Risk Prevention in the Brand Construction of Farm Produce in China

With the ever-accelerated development in the brand construction of farm produce in China,intense competition in the agricultural products market has posed various risks.To avoid and lower these risks,the following countermeasures should be taken into consideration: Firstly,the strategic development plan for integrating farm produce should be implemented in the shortest possible time to do a good job in "top-level design";Secondly,scientific and technical innovation should be constantly enhanced to increase the technology content of farm products;Thirdly,the supervision intensity on the brand farm produce should be reinforced and a good environment for brand construction of farm produce should be optimized;Fourthly,support for some special brands should be increased;Fifthly,a mechanism of risk prevention in the brand construction of farm produce in China should be established.