论中国电影传播业面临的问题及对策

伴随着世界经济的一体化发展,影视传播这种最快捷的文化传播方式呈现出明显的产业化发展趋向,面对2005年中国电影艺术价值迷失、交互功能欠缺的现状,以及国际影视传播领域的失衡状态,中国电影传播业创新发展的对策及思路应是:以传承和传播民族文化为基石,并在立足本土放眼世界的国际化交流基础上,将整合资源共谋发展作为推动力,走深化改革打造精品的发展道路.

The Challenges and Solutions of Chinese Movies in Face of the Tide of Globalization Communication

In the globalization era,cinema television communication,which is the fastest method of culture communication,has shown itself clear industrialization trend.There are three severe actualities that must be considered,those are the maze of Chinese cinematics value,the loss of mutual function,and the unbalance of the field of international cinema television communication.Consequently,the countermeasures of Chinese cinema television communication innovation should comply with the following principles.The inheritance and spread of traditional culture is the basis.While relying on the native land and moving towards the outside world,we are to intensify the effort to reform and to make top quality goods,integrating various resources and developing together in the meantime.