网络话语意义的生产与传播研究

从斯图亚特·霍尔的电视研究的结论出发，参考葛兰西霸权理论及舒茨对意义的理解，假设网络话语意义生产同样存在着编码／解码的过程，而且还存在着弥散与重组过程，但因“传”与“受”的模糊，这个过程不再是二元的对立，而且远比电视话语的过程要复杂。

Study on Producing and Transmitting of Meaning of Network Discourse

This study promotes the theoretical hypothesis that there exits the process of encoding and decoding when the meaning of network discourse is produced.This point is put forward in accordance with Stuart Hall's research on TV and Schutz' Hegemony theory of Gramsci.In the meanwhile,this study illustrates that the process of encoding and decoding does not oppose dualistically and it is much more complex than the discourse of the TV for the illegibility of the process in "transmitting" and "receiving".