资产经营企业管理改革与发展创新

依附于总公司下的资产经营企业在激烈的市场竞争中处于不利地位,其实质是经营战略、经营体制、运行机制、经营方法、管理理念、产业规划不能适应市场发展的需要。资产经营企业实现其社会服务功能和经营管理效益,必须树立资产经营企业化观念,深化企业体制与机制改革,改变经营方式,优化产业规划,拓宽资产经营范围。资产经营企业要获得可持续发展的源动力,需要系统地实现经营管理、规划、品牌、文化、营销、环境的观念创新以及企业与资产市场、企业与总公司之间的良性互动。

Innovation for Reform and Development of the Enterprises of Running Capital

The affiliate operating capital is poor in market competition because their strategy,system,mechanism,methods,idea,and industry planning are not suitable to market development.It is urgent for them to set up the idea running an enterprise on a commercial basis,to reform deeply their system and mechanism,to change operation ways,to optimize industry planning,and broaden capital range,in order to realize service function for society and themselves beneficial results.It is also necessary for them to update ideas on operation management,planning,trademark,culture,marketing,and surroundings,to help each other forward between capital market and affiliate,between affiliate and their general enterprises so that they gain the motive force of the sustainable development.