消费文化视角的大学英语教学改革路径

大学英语课程改革与质量提升的话题，当下已成为业界关注的焦点。在消费文化的视角中，大学英语教学当前面临的问 题有：产品种类太单一、符号消费过功利、销售方式无个性等，并有针对性地提出在消费文化语境下的大学英语教学改革与质 量提升路径，包括产品选择超市化、产品功能技能化、产品销售个性化、产品质评多元化等。

Approaches for Reforms on College English Teaching in Perspective of Consumer Culture

The topics concerning reforms on and improvement of College English teaching have become a focus in the field of language teaching. In the context of consumer culture, such problems the College English teaching is facing as one-fold course type, utilitarian objectives and oversimplified means and so on. Based on this, the author has put forwards some approaches, in the perspective of consumer culture, the reforms on College English teaching such as customized curricula, competence-oriented objectives, personalized teaching ways and multiple evaluation systems