明星代理广告法律责任的缺陷与完善分析

近年来明星代理虚假广告的事情屡有发生,明星代理广告因内容虚假而损害消费者权益。因此,应完善相关法律规定,改明星代理广告的连带责任为与广告经营者、发布者并列承担法律责任,提高惩罚的力度;同时,明确规定任何公民或组织都可以对执法机关提起渎职的公益性诉讼,是增强执法机关依法监管责任,减少或杜绝虚假广告的有效办法。

Analysis of Defects and Improvement about Legal Responsibility for Celebrity Agent Advertising

It is getting worse that celebrity advertisement appears to be false and jeopardize public benefit.To perfect related rules,to change the joint responsibility of celebrity engaging in advertisement to the common responsibility with advertisement operator and promulgator,to enhance levels of punishment and to explicitly prescribe that any citizen or organization can lodge a commonweal complaint against dereliction of duty of law enforcement agency are some effective methods that can improve administrative re...