文化产业发展中主流意识形态的反思及责任定位

主流意识形态自我批评和时代更新问题理应是当代中国文化建设的关键所在。面对文化产业泛娱乐化、主流价值观弱化等诸多问题的现实困扰,主流意识形态亟须反思其调整适应性的不足:话语体系的不适应、价值引导的有效作用机制缺乏、解释和回应职能的缺失等。这需要主流意识形态以一种"前所未有"的姿态认真地回应挑战,即以主流意识形态责任上的担当、意识上的自觉更为有效地发挥主流意识形态对文化产业的现实引导力,深刻回应文化产业中主流意识形态应引导什么、如何引导等命题,以此为文化产业更好发展、马克思主义真正发挥理论掌握群众的实际效果提供现实基础。

Reflection on the Mainstream Ideology in the Development of Cultural Industry and Its Responsibility

The self-criticism and renewal of mainstream ideology are the key to contemporary Chinese cultural construction.In face of such problems as the heavily entertaining trend in the cultural industry,the weakening of mainstream value,the mainstream ideology urgently needs to reflect on its inadequacy: the out-of-date discursive system,the shortage of effective value guiding mechanism,and the lack of interpretative and responsive function,etc.Therefore,it must meet these challenges in an "unprecedented" way it should self-consciously shoulder the responsibility to make full use of its influence and guidance in culture industry,offer in-depth answers to such problems as what and how to guide,and thus lay a realistic foundation for the better development of cultural industry and the real effect of Marxism on the mass.