| 基于结构方程模型的家用轿车购买决策行为实证研究 |
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| 引用本文： | 徐超毅.基于结构方程模型的家用轿车购买决策行为实证研究[J].安徽理工大学学报(社会科学版),2011,13(3):18-21. |
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| 作者姓名： | 徐超毅 |
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| 作者单位： | 安徽理工大学经济与管理学院,安徽淮南,232001 |
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| 摘 要： | 从当前家用轿车购买决策中存在的问题出发，针对传统研究家用轿车决策行为的不足，结合结构方程模型的原理，构建了家用轿车购买决策行为评价指标体系和评价模型，并进行了实证研究。结果表明，通过该模型可以为消费者制定家用轿车购买决策提供一种新的思路，从而使其决策更加科学和合理。
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| 关 键 词： | 家用轿车 购买决策 评价模型 结构方程模型 |
Empirical study on purchasing decisions of family- oriented autos based on structural equation model |
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| XU Chao-yi.Empirical study on purchasing decisions of family- oriented autos based on structural equation model[J].Journal of Anhui University of Science and Technology:Social Science,2011,13(3):18-21. |
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| Authors: | XU Chao-yi |
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| Institution: | XU Chao-yi (School of Economics and Management,Anhui University of Science and Technology,Huainan,Anhui 232001,China) |
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| Abstract: | Starting from the problems existing in current purchasing decisions of family - oriented autos, aiming at the insufficiency of traditional decision -making behaviors in such purchasing, and based on the principles of structural equation model, this paper constructs evaluation index system and evaluation model of purchasing deci- sions of family - oriented autos with an empirical study. The result shows that this model can provide a new idea for consumers in making purchasing decisions of family - oriented autos, which will make their decisions more scientific and reasonable. |
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| Keywords: | family - oriented autos purchasing decisions evaluation model structural equation model |
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