| 近五年省级卫视“跨年”热研究与批判 |
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| 引用本文： | 陈璐.近五年省级卫视“跨年”热研究与批判[J].湖南工程学院学报(社会科学版),2011,21(3):42-45. |
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| 作者姓名： | 陈璐 |
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| 作者单位： | 湖南师范大学新闻与传播学院,湖南长沙,410001 |
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| 摘 要： | 从2005年末起,各大省级卫视通过跨年晚会践行其对娱乐主义的理解,表达争夺收视市场的急切渴望。通过五年来日益极端的快感生产与消费,跨年热已成为娱乐精神在特殊时机被放大、被强化,并被地方媒体借以挑战传统家国观念、挑战中央媒体利益垄断的产物。
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| 关 键 词： | 跨年晚会 娱乐化 省级卫视 |
Study on the Popularity of New Year＇s Galas of Provincial TV Stations |
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| CHEN Lu.Study on the Popularity of New Year＇s Galas of Provincial TV Stations[J].Journal of Hunan Institute of Engineering(Social Science Edition),2011,21(3):42-45. |
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| Authors: | CHEN Lu |
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| Institution: | CHEN Lu(Institute of Jonrnalism and Communication,Hunan Normal Unversity,Changsha 410001,China) |
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| Abstract: | More and more provincial TV stations have been involved in the struggle tor markeats and competitions of the New Year Galas since the end of 2005. Through the TV parties,the stations expressed their extreme pursuit of entertainment and challenge the position of CCTV. The popularity of the galas hase nowadays become the result of the regional stations to challenge the traditional concepts and the monopolization of the central stations by means of enhanced focus on entertainment. |
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| Keywords: | new year＇s gala entertainment-oriented provincial stations |
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