重构观影主体理论

目前,受众心理学研究的两种主要套路,即对某些文化研究成果的有限发挥或是把一些传播学的研究成果运用到电影领域再做一次经验主义的练习,造成了这一领域研究实质上的空洞.事实上,有意义的受众心理学研究,应运用心理学研究的方法,对受众心理的形成机制进行深入探讨以取代那些普泛的、猜测性的结论.鉴于此,本文将在电影第二符号学理论的基础上,对电影二次同化问题、观影者在角色认同上的多重性和游移性问题作出新的阐释,以期重构观影主体理论.

Reconstruction of the Audience Subject Theory

At present, there are two methods in the audience psychological research, which make the research useless, one is making a little development on some culture studies, the other is drawing the same conclusion as the communication study in the film study.The paper points out that the true study of the audience psychology should use the psychological way to make a deep discussion on the form of the mental activity of the audience instead of drawing a broad and conjectual conclusion. Based on the second semeiology, this paper tries to give a new explanation of the second assimilation and plurality and uncertain of the audience on character assimilation, which aims at reconstructing the audience subject theory.