| 第三方物流企业客户关系管理系统的研究 |
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| 引用本文： | 孙贤伟,高洪伍. 第三方物流企业客户关系管理系统的研究[J]. 沈阳建筑大学学报, 2007, 9(1): 67-70 |
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| 作者姓名： | 孙贤伟 高洪伍 |
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| 作者单位： | 天津理工大学管理学院 天津300384 |
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| 摘 要： | 分析了客户关系管理在第三方物流企业中实施的现状,然后根据第三方物流企业及其客户的特点提出并建立了一套客户关系管理系统。在该系统中第三方物流企业的客户关系管理分为:客户接触阶段的管理、客户信息共享阶段的管理、客户消费物流服务阶段的管理和提供信息支持的管理。最后分析和说明了该系统的优越性。
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| 关 键 词： | 第三方物流 客户关系管理 企业与客户的互动 客户关系阶段管理 |
| 文章编号： | 1673-1387(2007)01-0067-04 |
| 修稿时间： | 2006-09-29 |
The research on customer relations management system in the third party logistics enterprise |
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| SUN Xianwei,GAO Hongwu. The research on customer relations management system in the third party logistics enterprise[J]. Journal of Shenyang Jianzhu University(Social Science), 2007, 9(1): 67-70 |
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| Authors: | SUN Xianwei GAO Hongwu |
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| Abstract: | The article analyzed the present applying situation of the customer relations management in the third party logistics enterprise,then proposed and established a set of customer relations management system according to the third party logistics enterprise and its customer characteristics.In this system the customer relations management of the third party logistics enterprise can be divided into: the customer contact stage management,the customer information sharing stage management,the customer consuming logistics service stage management and the management of providing information supporting.Finally the article analyzed and explained superiority of this system. |
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| Keywords: | third party logistics customer relations management enterprise and customer interaction customer relations stage management |
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