论传媒的文化构型力及其知识状态

在公共空间里，当代传媒致力于文化构型与知识重组的社会公共事务，人类的知识状态及其性质也随之发生了新的变化。在这种情况下，传媒专注于现象与问题、话语与范式、民主与权力、消费与教育、身份与形象等文化构型的同时，也将对知识的构型变成了一种货币在流通领域的决策与投资，而且知识分子的传统权威形象、话语方式、教育方法与审美观点遭遇到了前所未有的考验。有鉴于此，信息时代的传媒业、文化界与政府需重新审视包括文化决策与信息投资在内的传媒的文化构型力及其知识状态，以期正确发挥传媒在公共空间中的文化构型力，建构更加先进的文化与知识状态。

The Media＇s Power of Cultural Configuration and Its State of Knowledge

In the public space, the modem media is committed to cultural configuration and knowledge reorganization of public affairs. The state of knowledge and the nature of human beings have changed too. In this case, the media focus on the cultural configuration of the phenomenon and problems, discourse and paradigm, democracy and power, consumption and education, identity and image at and so on, and have in the meantime converted the configuration of knowledge into a decision and investment of a currency in circulation. Therefore, the intellectuals＇ traditional authority figures, discourse mode, education methods and aesthetic viewpoints encounter unknown tests. Based on this, the media industry, cultural sector and the government in the information age must reconsider the media culture configuration and transformation of knowledge including cultural investment decision and information in order to give full play to the force of media culture configuration in the public space and to formulate a more advanced situation for culture and knowledge.