Drinking places: Young people and cultures of alcohol consumption in rural environments

This paper focuses on the contemporary British moral panic about young people and the consumption of alcohol in public space. Most of this public debate has focused on binge drinking in urban areas as a social problem. Here, we consider instead the role of alcohol in rural communities, and in particular alcohol consumption in domestic and informal spaces, as well as the formal drinking landscape of pubs and bars. Drawing on empirical work (including a survey, interviews and participant observation) in rural Cumbria, UK we explore the specific socio-spatial nature of local attitudes to alcohol consumption and its regulation. In doing so, we reflect on the nature of rural lifestyles, community spaces and intergenerational relations. The paper concludes by highlighting some of the implications for health promotion professionals of the generally positive attitude towards young people's drinking in the rural area where the research was conducted. It also draws attention to the need for academics to pay closer attention to the ways that moral panics about binge drinking are implicitly producing a monolithic image of alcohol consumption in urban areas that fails to acknowledge the socio-spatially differentiated nature of practices of alcohol consumption and regulation.