| 漫谈NBA进入中国的历史记忆 |
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| 引用本文： | 郑尚武.漫谈NBA进入中国的历史记忆[J].肇庆学院学报,2009,30(2):68-72. |
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| 作者姓名： | 郑尚武 |
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| 作者单位： | 肇庆学院,体育与健康学院,广东,肇庆,526061 |
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| 摘 要： | 从多学科的视角去审视NBA最初进入中国的历史,方知其不仅是两国政治家成熟、睿智、前瞻的选择,也是中国人对西方先进文化和各类先进技术的期盼.由此提出,无论是政治家还是企业集团都必须具备对市场利益进行文化选择的能力;表面上看,NBA是那一时期国家政治外交活动的载体,实际上,以篮球产品为主体的全美职业篮球联盟（NBA）,总是在利用美国国家政治、外交的呵护以追求最大的商业价值.
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| 关 键 词： | NBA 中国 历史契机 文化选择 商业价值 |
Historical Memory on NBA's Entry into China |
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| ZHENG Shangwu.Historical Memory on NBA's Entry into China[J].Journal of Zhaoqing University (Bimonthly),2009,30(2):68-72. |
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| Authors: | ZHENG Shangwu |
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| Institution: | ZHENG Shangwu (Faculty of Physical Education and Health,Zhaoqing University,Zhaoqing Guangdong 526061,China) |
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| Abstract: | A research from the multidiscipline perspective on NBA＇s first emery into China 30 years ago shows that NBA＇ s entry into China is not only the mature and wise choice of the politicians of China and America but also the wish of Chinese people for advanced western culture and technology. Hence both politicians and enterprises must be able to choose market profit culturally. NBA seemed to be the carrier of diplomatic activities of China and America but a real profit gainer with basketball product as its principal part that searches for maximum profit supported by American politics and diplomacy. |
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| Keywords: | NBA |
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