中国网络购物中存在的道德问题及其解决思路

随着互联网技术的快速发展,网络购物日益成为消费者日常购物消费的新模式。我国网购市场发展总体状况良好,满足了大众消费的个性需求,同时也使商家通过差异化市场定位获得巨大商机成为可能。但我国网络购物活动中存在的钓鱼网站、木马病毒等问题不容忽视。为了网络购物市场健康持续地发展,必须建立健全法律制度,净化网络环境,提高网民道德素质,加强安全防范意识。

The Moral Issues and Solutions for the Online Shopping in China

With the rapid development of internet technology,online shopping is increasingly becoming the new model of consumers daily purchase.China online shopping market development are in good condition in general to meet the individual needs of the public,while businesses gain enormous business opportunities made possible through differentiated market position.But there were moral issues such as phishing,trojans and viruses cannot be ignoredfor the online shopping activity in China .To rapid and continuous development of the online shopping market, A sound legal system and clean network environment must be established, the moral quality of internet users must be improved,and the security awareness must be enhanced.