| 双重视角下的竞争优势:内涵、代表性研究与基本分析单位 |
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| 引用本文： | 张敬伟,王迎军. 双重视角下的竞争优势:内涵、代表性研究与基本分析单位[J]. 管理评论, 2012, 0(2): 163-170 |
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| 作者姓名： | 张敬伟 王迎军 |
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| 作者单位： | 燕山大学经济管理学院;南开大学商学院 |
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| 基金项目： | 教育部人文社会科学重点研究基地重大项目(2006JDXM133);国家自然科学基金青年项目(71002007;71102051);河北省社会科学基金项目(HB11YJ049);河北省社会科学发展研究项目(201104069) |
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| 摘 要： | 竞争优势是战略管理研究领域的核心概念。但是,现有文献对竞争优势的理解与分析视角存在着诸多差异,导致竞争优势的分析单位也不尽相同。为推动竞争优势理论的整合,本文从双重视角审视竞争优势的概念及代表性研究,并提出把产品作为竞争优势基本分析单位的分析逻辑与重要意义,为竞争优势理论的整合和发展提供了一个新的思路。
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| 关 键 词： | 竞争优势 双重视角 分析单位 内涵 |
Two Interrelated Perspectives of Competitive Advantage:Connotation Representative Studies and Basic Unit of Analysis |
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| Zhang Jingwei,and Wang Yingjun. Two Interrelated Perspectives of Competitive Advantage:Connotation Representative Studies and Basic Unit of Analysis[J]. Management Review, 2012, 0(2): 163-170 |
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| Authors: | Zhang Jingwei and Wang Yingjun |
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| Affiliation: | 1.School of Economics and Management Yanshan University,Qinhuangdao 066000; 2.Business School Nankai University,Tianjin 300071) |
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| Abstract: | Competitive advantage is at the core of strategic management research.But extant literatures look at competitive advantage from different perspectives and use its meaning differently,resulting in different unit of analysis.Looking at the construct from two interrelated perspectives,this paper reviews relevant representative literature,proposes product as the basic unit of analysis and provides relevant analytic logic.In this way,we hope to promote the integration of different perspectives of competitive advantage research in a new way. |
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| Keywords: | competitive advantage two interrelated perspectives unit of analysis connotation |
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