| 网络营销刍议 |
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| 引用本文： | 常昌武,章?.网络营销刍议[J].广州大学学报(社会科学版),2002,1(2):36-39. |
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| 作者姓名： | 常昌武 章? |
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| 作者单位： | 广州大学经济与管理学院 广东广州510091
(常昌武)，广州市汽车工业贸易公司 广东广州510001(章?) |
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| 摘 要： | 信息时代经济学具有一个新的理论支点———客户是生产要素。企业争取和赢得顾客的办法是什么 ?答案是运用网络营销这种方式。本文阐述了网络营销的产生条件 ,从与传统营销的对比中罗列了网络营销的几点优势 ,并就怎样推动其健康发展作了说明
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| 关 键 词： | 网络 网络营销 传统营销 |
| 文章编号： | 1671-394X(2002)02-0036-04 |
| 修稿时间： | 2001年9月4日 |
A Tentative Study of Net-Marketing |
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| CHANG Chang_wu ,ZHANG Zhi.A Tentative Study of Net-Marketing[J].Journal of Guangzhou University(Social Science Edition),2002,1(2):36-39. |
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| Authors: | CHANG Chang_wu ZHANG Zhi |
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| Institution: | CHANG Chang_wu 1,ZHANG Zhi 2 |
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| Abstract: | Economic theories in the age of information has secured a theoretical backup-the customers seen as an element of production. As for the way for enterprises to seek and win over customers, net_marketing could be the best answer. In this paper the concept and development of net_marketing are explored, the advantages of the net-marketing are discussed by comparing it against the traditional marketing. The healthy development of net_marketing is also touched upon in the paper. |
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| Keywords: | network net_marketing traditional marketing |
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