| 老字号品牌提升推动国际商贸中心建设 |
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| 引用本文： | 王春娟. 老字号品牌提升推动国际商贸中心建设[J]. 北京市财贸管理干部学院学报, 2012, 28(2): 33-37,32 |
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| 作者姓名： | 王春娟 |
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| 作者单位： | 北京财贸职业学院,北京,100010 |
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| 摘 要： | 从北京国际商贸中心建设背景下的品牌视角,通过深入分析老字号品牌与西方国际知名品牌价值之间的差距,以提出老字号品牌价值提升路径,以提升老字号品牌价值,推动北京国际商贸中心建设。
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| 关 键 词： | 老字号 品牌价值 国际商贸中心 |
Promoting the time-honored brand an International push forward the construction of Trade Center |
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| Wang Chunjuan. Promoting the time-honored brand an International push forward the construction of Trade Center[J]. Journal of Beijing Institute of Finance and Commerce Management, 2012, 28(2): 33-37,32 |
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| Authors: | Wang Chunjuan |
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| Affiliation: | Wang Chunjuan |
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| Abstract: | This article analyzed the gap between the time-honored brand and the west internationally renowned brand value from the brand perspective in the context of the Beijing International Trade Center built, and put forward the path of the time-honored brand value upgraded, and promoted the value of the time-honored brand, and pushed forward the construct ion of Beijing International Trade Center. |
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| Keywords: | time-honored shop brand value International Trade Center32 |
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