| NBA管理体制及其对我国体育产业的启示 |
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| 引用本文： | 黄雨春,刘兵.NBA管理体制及其对我国体育产业的启示[J].河南工业大学学报(社会科学版),2005,1(4):21-22. |
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| 作者姓名： | 黄雨春 刘兵 |
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| 作者单位： | 1. 河南工业大学,体育部,河南,郑州,450052
2. 河南农业大学,体育学院,河南,郑州,450002 |
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| 摘 要： | 体育项目职业化在本质上就是商业化,就是以竞赛为主要产品形成的体育产业.今天,体育产业完全商业化、市场化,以市场价值为取向,按照供求关系、价值规律运作,是发展体育经济的必然之路.通过NBA的体育产业的模式分析,对我国体育走向市场提出了几点建议.
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| 关 键 词： | 管理体制 体育产业 |
| 文章编号： | 1673-1751(2005)04-0021-02 |
| 修稿时间： | 2005年8月3日 |
ENLIGHTENMENT FROM THE NBA MANAGEMENT SYSTEM TO OUR SPORTS INDUSTRY |
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| HUANG Yu-chun,LIU Bing.ENLIGHTENMENT FROM THE NBA MANAGEMENT SYSTEM TO OUR SPORTS INDUSTRY[J].Journal of Henan University of Technology:Social Science Edition,2005,1(4):21-22. |
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| Authors: | HUANG Yu-chun LIU Bing |
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| Abstract: | The professionalization of sports events is the commercialization in essence,and it is the sports industry that uses competition as its major product.Nowadays,the total commercialization and being market-oriented of sports industry is the essential step in the development of sports economy.It runs according to the demand-supply relation and the law of value.Through the analysis of the pattern of NBA sports industry,this paper intends to put forward a proposal for the moving of China's physical education towards market. |
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| Keywords: | NBA |
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