红色旅游的价值与本体回归探讨

红色旅游的政治性和教化性在旅游者中形成了一种心理定势,在一定程度上削弱了它的旅游吸引力,也影响了红色旅游的市场化和国际化进程,有关红色旅游价值的讨论备受关注。从价值论角度,红色旅游包含本体价值和认识价值两个层面:本体价值揭示的是红色旅游"存在"的意义,它包括历史价值、文化价值和遗产价值;认识价值体现的是人们对红色旅游当今价值的一般认识,它包括政治价值、社会价值和经济价值。红色旅游的本体回归是以本体价值为理论基础提出的,并通过历史回归、文化资本再生产和人类共同精神财富的传承等途径开展,从而增强红色旅游的本真性、文化性和国际性,提升红色旅游的品质内涵,进行旅游产品的升级换代。

Discussion of Red Tourism's Value and Noumenon Regression

The political feature and educational feature of red tourism make a kind of psychological orientation formed in the mind of tourists.To certain degree,it weakens the attractive force of red tourism and affects the course of red tourism’s marketization and internationalization.The discussion of red tourism’s value has stirred up broad attention.From the viewpoint of value theory,red tourism includes two kinds of value:noumenon value and cogitation value.Noumenon value announces the "existence" meaning of red tourism,including history value,culture value and heritage value.Cogitation value reflects the cogitation of red tourism’s present value,including political value,society value and economic value.The noumenon regression of red tourism is based on the noumenon value and carries out through history regression,culture capital reproduction,the inheriting of human beings’ common spirit wealth and so on.It strengthens the reality,literacy and internationality of red tourism,promotes the essence and connotation of red tourism,and upgrades the red tourism product.