考虑CSR行为意识的闭环供应链运作与协调

在考虑制造商企业社会责任(CSR)行为意识及零售商CSR投入的情形下，研究第三方回收闭环供应链的运作及协调问题。分析了制造商的CSR行为意识与零售商的CSR投入之间的交互影响关系，以及二者对闭环供应链成员及整体绩效的影响。研究表明，制造商的CSR行为意识与零售商的CSR投入均有利于降低新产品批发价格、扩大新产品市场需求、提高废旧产品回收率，且二者具有相互激励的作用。虽然制造商的CSR行为意识会导致自身纯利润减少，但却能实现更大的社会福利、改善闭环供应链其他成员及整体的绩效。“收益共享-成本共担”契约不仅可以实现闭环供应链系统协调，还能促使制造商增强CSR行为意识、零售商提高CSR投入水平。

Operation and Coordination for Closed-loop Supply Chain Considering Corporate Social Responsibility Behavior Consciousness

The recycling and remanufacturing of waste products can not only reduce environmental pollution and save resources, but also bring additional economic benefits to enterprises. Therefore, the closed-loop supply chain (CLSC) management has become an important development strategy for many large enterprises. At the same time, in addition to pursuing profits, more and more enterprises begin to pay attention to corporate social responsibility (CSR). However, the existing researches to analyze the impact of CSR on supply chain operation either separately from the macro-strategic level or from the micro-investment perspective, and few studies consider the two different forms of CSR behaviors at the same time. Secondly, the existing studies generally ignore the fact that the motivation of members to fulfill CSR may vary due to their different position in the CLSC. Therefore, it has great theoretical and practical significance to study the operation and coordination problem of CLSC considering CSR behaviors.