生鲜品电商与冷链宅配联合运送优化研究

随着社会经济的发展和人们生活水平的提高，消费者对生鲜品的需求由量的增加转化为质的提升，更加安全、环保、绿色的产品越来越受到人们的青睐，这在一定程度上促进了生鲜宅配的发展。在传统方式下获得优质生鲜品的途径有限，电子商务的出现和快速发展，给生鲜品在网络上的销售提供了良好的平台。本文针对冷链配送中，由于生鲜品供应节点与需求节点距离长或者配送产品周期短等情况，给出基于聚类的两阶段联合运送方法：第一阶段按照客户需求点的分布情况，提出基于模糊C-均值算法(FCM)的配送中转点选择和需求点划分方法，从而构建联合运送网络结构；第二阶段建立基于聚类的联合运送路径优化模型。最后，通过数据实验，验证所提方法和模型的合理性与高效性。

Optimization of Joint Delivery of Fresh Products E-commerce and Cold Chain Home Delivery

With the development of social economy and the improvement of people’s living standards, consumers' demand for fresh products has changed from quantity to quality. Safer, environmental and green products are more and more favored by people, which to a certain extent promotes the development of fresh housing distribution. The traditional ways to obtain high-quality fresh products are limited. The emergence and rapid development of e-commerce provides a good platform for the sale of fresh products on the Internet. It is worth studying the optimization of joint delivery of fresh products e-commerce and cold chain home delivery.