| 策划编辑图书营销十大法宝 |
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| 引用本文： | 郭运庆.策划编辑图书营销十大法宝[J].南都学坛,2005,25(2):120-123. |
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| 作者姓名： | 郭运庆 |
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| 作者单位： | 大象出版社,中小学教育图书编辑室,河南,郑州,450002 |
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| 摘 要： | 策划编辑图书营销有十大法宝:组稿会是营销本社图书的重要渠道;邀请发行人员参与组稿编写讨论会是营销工作的新创举;在图书的整体设计中融会营销内容;编辑走进校园与师生共同开展活动是隐形营销;广告是图书营销不可或缺的形式;图书评论是图书营销的重要手段;座谈会是一种好的营销方式;新闻发布会是图书营销的好方法;书店门市专柜是出版社的形象窗口;专家讲座是图书促销的良好方式。
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| 关 键 词： | 策划编辑 图书营销 法宝 |
| 文章编号： | 1002-6320(2005)02-0120-04 |
| 修稿时间： | 2004年11月26 |
Ten Major Magic Weapons of Desining Editor's Books Marketing |
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| GUO Yun-qing.Ten Major Magic Weapons of Desining Editor's Books Marketing[J].Academic forum of nandu,2005,25(2):120-123. |
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| Authors: | GUO Yun-qing |
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| Abstract: | The conference for book writers is an important way for marketing books of the press; inviting issuers to attend such conferences is a new creation for marketing work; marketing should be integrated with the whole design of books; editors start activities with teachers and students at school; advertising and book critic are indispensable for book marketing; symposiums and press conference are also great methods for book marketing; bookstore counters are symbols of the publishing house; expert lecture is also one useful way for book promotion. |
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| Keywords: | designing editor book marketing magic weapon |
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