大学生网络价值观的生成机理

网络价值观是网民基于自身需要对网络价值以及创造、享受网络价值的过程中形成的比较稳定的观点、心理、行为模式。作为一种新的价值观形态，大学生网络价值观的生成有其必然机理：大学生的数字化生存创造了网络价值观生成的现实必然性；社会既存的多元文化价值观体系向虚拟空间的渗透，为催生网络价值观提供了养料；大学生的自我意识和作为网络主体的信息获取、网络社交、个性自由需要，则是网络价值观生成的内在动力。正确把握并合理利用大学生网络价值观的生成机理是高校落实立德树人根本目标的前提条件。

On the Formation Mechanism of College Students' Network Values

Network value is a relatively stable viewpoint,psychological and behavioral pattern formed by cyber citizens based on their own needs in the process of creating and enjoying network value.As a new form of values,the formation of college students' network values has its inevitable mechanism:the digital survival of college students creates the realistic inevitability of the generation of network values;the infiltration of the existing multi-cultural value system into the virtual space provides nourishment for the emergence of network values;and college students' self-awareness and the need for information acquisition,social networking and personality freedom as the main body of the network are the internal driving force for the formation of network values.Proper grasping and applying of this mechanism is the precondition for universities to implement the fundamental goal of "building morality and cultivating people".