| 浙东区域旅游一体化发展的路径研究——基于SWOT模型分析 |
| |
| 引用本文： | 苏勇军.浙东区域旅游一体化发展的路径研究——基于SWOT模型分析[J].宁波大学学报(人文科学版),2009,22(1):96-99. |
| |
| 作者姓名： | 苏勇军 |
| |
| 作者单位： | 宁波大学文学院,浙江宁波315211;安徽师范大学社会学院,安徽芜湖241000 |
| |
| 基金项目： | 浙汀省教育厅科研项目，浙汀省旅游科学研究课题 |
| |
| 摘 要： | 区域旅游一体化是旅游深度发展的必然趋势。浙东四市（宁波、绍兴、舟山、台州）在旅游发展上既有实现区域一体化的良好基础,也有着很好的发展前景。对浙东区域旅游一体化的优势、劣势、机遇和挑战的分析表明：浙东区域旅游一体化发展的机遇和挑战并存。因此,应当采取建立协调机制,利用资本手段实现利益共享,组建大型旅游企业集团,树立区域旅游整体形象,完善信息化平台等项措施,全力推进浙东区域旅游一体化的进程。
|
| 关 键 词： | SWOT 浙东区域 区域旅游 旅游一体化 |
A SWOT Analysis-Based Study of the Integrated Development of East Zhejiang Regional Tourism |
| |
| SU Yong-jun.A SWOT Analysis-Based Study of the Integrated Development of East Zhejiang Regional Tourism[J].Journal of Ningbo University(Liberal Arts Edition),2009,22(1):96-99. |
| |
| Authors: | SU Yong-jun |
| |
| Institution: | 1. Faculty of Liberal Arts;Ningbo University;Ningbo 315211;China;2. School of Sociology;Anhui Normal University;Wuhu 241000;China |
| |
| Abstract: | The integration of regional tourism is a necessity for its further development. The four municipals of East Zhejiang （ Ningbo, Shaoxing, Zhoushan and Taizhou ） have a solid foundation as well as a promising future for the integration of their regional tourism. A SWOT analysis of the regional tourism in East Zhejiang shows that the integrated development of East Zhejiang＇s regional tourism faces both opportunities and challenges. Therefore, it is necessary that a coordinating system should be established, benefits and interests shared by means of capital, large tourism enterprise groups set up, a favorable regional tourism image created, information-oriented tourism better developed, to advance the integrated development of the East Zhejiang regional tourism. |
| |
| Keywords: | SWOT |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
