中国内地航空公司产出的有效性研究

航空公司产出的有效性是航空公司投入人、财、物等资源所产生的效益。提高航空公司产出的有效性 ,需要航空公司把握航空运输市场要素及其特性 ,通过各种资源的优化配置 ,有效开发与利用 ,提高航空公司的运作效率 ,实现要素及其结构优化。科学的市场定位和产品设计 ,重视客户关系管理 ,以及贯彻以人为本的科学发展观 ,是提高航空公司产出的有效性的战略选择。

Research on the Output Efficiency of China's Inland Airline Companies

The output efficiency of airline companies means th e profits gained fr om the human, financial, and material resources the companies put in. The impro vement of the efficiency requires the companies have a clear understanding of th e factors and features of the transportation market and exploit and utilize the resources on the basis of their optimized distribution. The strategies to impro ve the output efficiency of the airline companies include a correct market local ization and product design, an emphasis on the management of client relationship s, and a scientific development concept putting human resource in the first plac e.