| 论隐喻在广告英语中的运用 |
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| 引用本文： | 刘丽华. 论隐喻在广告英语中的运用[J]. 云梦学刊, 2005, 26(1): 130-131,137 |
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| 作者姓名： | 刘丽华 |
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| 作者单位： | 邵阳学院,外国语学院,湖南,邵阳,422000 |
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| 摘 要： | 传统的修辞学认为隐喻仅仅是一种辞格,而现代的隐喻观认为隐喻的本质是一种认知现象。隐喻的功能是多面的,在英语广告中被广泛运用,从而使得英语广告更具创新性和说服力。
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| 关 键 词： | 隐喻 英语广告 隐喻的功能 |
| 文章编号： | 1006-6365(2005)01-0130-02 |
| 修稿时间： | 2004-09-10 |
APPLICATION OF METAPHOR ON ADVERTISING ENGLISH |
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| LIU Li-hua. APPLICATION OF METAPHOR ON ADVERTISING ENGLISH[J]. Journal of Yunmeng, 2005, 26(1): 130-131,137 |
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| Authors: | LIU Li-hua |
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| Abstract: | Metaphor was simply a kind of figure of speech according to traditional Rhetoric, while it's been considered as a cognitive phenomenon.The paper discusses some features of Advertising English on the basis of the functions of Metaphor. |
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| Keywords: | Metaphor advertising English functions of Metaphor |
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