Examining the role of sense of community: Linking local government public relationships and community-building |
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Authors: | Minsoo Kim Moonhee Cho |
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Affiliation: | School of Advertising and Public Relations, College of Communication and Information, University of Tennessee, 476 Communications, 1345 Circle Park Drive, Knoxville, TN 37996-0332, United States |
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Abstract: | This study examines the relationship between factors central to community building, including local government-public relationships, sense of community, positive Word-of-Mouth (WOM) toward community, and community participation. A national survey of U.S. respondents (n?=?447) was conducted through MTurk. The results indicate that the effects of local government-public relationships on positive WOM and community participation are mediated by individuals’ sense of community. This study advances the relationship-management scholarship by demonstrating that managing government-public relationships is ineffective in community-building when a sense of community is absent. In addition, the results of this study may benefit government public relations practitioners who are interested in public engagement. |
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Keywords: | Government-public relationship Sense of community Community-building WOM Community participation |
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