Faces Attract Infants' Attention in Complex Displays

Infant's face preferences have previously been assessed in displays containing 1 or 2 faces. Here we present 6‐month‐old infants with a complex visual array containing faces among multiple visual objects. Despite the competing objects, infants direct their first saccade toward faces more frequently than expected by chance (Experiment 1). The attention‐grabbing effect of faces is not selective to upright faces (Experiment 2) but does require the presence of internal facial elements, as faces whose interior has been phase‐scrambled did not attract infants' attention (Experiment 3). On the contrary, when the number of fixations is considered, upright faces are scanned more extensively than both inverted and phase‐scrambled faces. The difference in selectivity between the first look measure and the fixation count measure is discussed in light of a distinction between attention‐grabbing and attention‐holding mechanisms.