Code Breaking: How Entrepreneurs Exploit Cultural Logics to Generate Institutional Change |
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| Affiliation: | 1. IIT-Facultad de Ciencias Económicas y Empresariales, Universidad Pontificia Comillas, Alberto Aguilera, 23 28015 Madrid, Spain;2. Institute for Research in Technology (IIT), Universidad Pontificia Comillas, Santa Cruz de Marcenado, 26 28015 Madrid, Spain;3. Institute for Research in Technology (IIT), Universidad Pontificia Comillas, Santa Cruz de Marcenado, 26 28015 Madrid, Spain;4. Facultad de Ciencias Económicas y Empresariales, Universidad Pontificia Comillas, Alberto Aguilera, 23 28015 Madrid, Spain;1. Zicklin School of Business, Baruch College, The Graduate Center, CUNY, 55 Lexington Ave., New York, NY 10010, USA;2. Frank G. Zarb School of Business, Hofstra University, Hempstead, NY 11549, USA;3. Zicklin School of Business, Baruch College, City University of New York, 55 Lexington Ave., New York, NY 10010, USA;1. Kelley School of Business, Indiana University, United States of America;2. Price College of Business, University of Oklahoma, United States of America;3. Blank Center for Entrepreneurship, Babson College, United States of America |
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| Abstract: | If institutions are durable, how do they change from within and from without? We build on the emerging synthesis of social movement theory and institutional theory and articulate how institutional entrepreneurs from within and without deploy pre-existing cultural logics to push forward their institutional projects. We develop propositions, which show how the success of these framing activities is contingent on political opportunity, and illustrate them with a wide range of extreme cases. |
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